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Memphis Web Design | Simple Focus: the Evolution of Experience

The designers at Simple Focus are a project manager’s dream. From the first day we hired them, they showed up ready to work. They took our goals seriously, and brought clarity and focus to our web project. 

Our project was unique; Oca.org hadn’t been significantly redesigned since the ’90s and it was a complex brew of links and buried resources. We were starting over with everything, from our fonts and colors, to our navigation.

Simple Focus’ well-run planning sessions propelled us forward. John and JD asked questions and then they listened; it was never about them and their agenda. They always brought the conversation back to who we were as an institution, and what we wanted to do with our new site. Simple Focus took our diffuse expectations and helped us frame concrete, achievable web goals.

If that wasn’t good enough, John and JD delivered on time and on budget.

Our stakeholders are raving about our “clean, attractive, navigable” site and our mobile users are elated with how the flexible SF design displays. So what’s there not to like about Simple Focus? We can’t think of a thing.

Virginia Nieuwsma, Oca.org