Our people can’t wait to meet your people.

Simple Focus started as a small team of designers who could code. Since 2009, our squad has expanded to include developers, researchers, strategists, writers and project managers. While we have different skill sets, backgrounds and musical tastes, we’re all passionate about serving our clients and doing beautiful work.

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JD Graffam


As Simple Focus's founder and owner, JD sets the vision for the business, builds relationships with our partners, and mentors our team.

He is a nationally recognized user experience expert, author, speaker and writer, and he loves helping others in our industry learn from how we do things. In addition to Simple Focus, JD owns more than 10 profitable businesses.

When he's not at Simple Focus, speaking, or serving on several philanthropic and university boards, JD likes to work out and spend time at home with his wife and three young children. His favorite emoji is the muscle arm.

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Patrick McNeely

Vice President of Operations

Patrick helps us keep our promises to clients by making sure the right people are working on each project. He also makes sure we’re all happy and fulfilled, while pushing us to do our best work (which he’s great it, because he used to be a UI designer). As our resident Cool Dad, Patrick plays in two bands and has a preternatural talent for racquet sports.

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Tish Pinion

Vice President of Business Development

Tish has one of the coolest jobs at Simple Focus: introducing potential clients to the amazing, talented team that will complete their projects. She has an extensive background in interactive design, development and user experience account management. Outside of work, she's a part of the Fight On committee at the West Clinic, and has created an impressive collection of celebrity-themed pottery.

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Matthew Washburn

Director of Client Services

As Director of Client Services, Matt looks for opportunities where Simple Focus can help businesses and organizations solve problems and makes sure clients have a great experiences while working with us. He has an extensive background in corporate communications, design and account management. Outside of work, he volunteers with Creative Works and runs a Twitter account dedicated to naming fish after country music stars.

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John Mears

Director of Creative Services

John leads all aspects of our user experience and design work, overseeing the quality of our work and challenging our designers to learn and grow. In addition to being a talented UX/UI designer, John is a brilliant fine artist who makes really good buttermilk biscuits.

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Kerry Crawford

Director of Research and Strategy

Kerry is responsible for setting and guiding strategy for our projects, running our user research and overseeing the quality of our content work. Outside of Simple Focus, she hoards books, teaches ESL and enjoys jumping off of things while wearing roller skates.